The timeless appeal of the white color

The timeless appeal of the white color

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The divine white hue

White resides in the heavens above, taking the form of shapeless clouds as well as in the ground below, in countless flowers that bloom across the world. Like all other primary colours across the palette, white is also abundantly available in nature and has harbored heaps of significance over the years. White is widely associated with purity and positive emotions like the beginning of things and the possibility of more which is what the idea of a blank sheet of paper or canvas stands for. Courtesy of the bright persona of white, it soon became associated with everyday fashion with the likes of Coco Chanel wearing it all year round. 

Mulmul philosophy 

Following in the footsteps, we at Mulmul believe in the divine power of the white color. While the appeal of the color is undeniable, it’s an absolute summer fabric, absorbing all prickly heat to keep you cool and airy. White serves as a base element, essential in our all-season wardrobe, making it perfect for layering for starters. In fact, nothing quite spells out elegant as well as white does for it lights up your face, acting as a reflector. Hence, it is an integral part of the Mulmul closet and a heavenly muse for our in-house designers too.

Our timeless white Muls are amped up by color-contrasting embroidery or white-on-white dainty thread work which acts as an elevator as well. Moreover, our white Muls can be styled effortlessly by colour blocking it with interesting elements or jazzing it up with some heavy-duty jewelry to make it an occasion-friendly ensemble. 

Lovers of white muls

Since a white kurta officially holds the evergreen sartorial appeal of a LBD, its prowess is tapped into more than once by our beloved influencers and celebrities.

sara ali khan, white, kurta

Sara Ali Khan wearing Pima Satin Yuki with Yuki Pant

Huma qureshi, white, kurta

Huma Qureshi in Pima Satin Keiko Kurta with Diagonal Gota Pants

A-listers like Sara Ali Khan, Malaika Arora, Nauheed Cyrusi, Soha Ali Khan, Gauhar Khan and social media creators like Masoom Minawala, Kritika Khurana, Angel Bedi and more are besotted with our white classics.

sanjana sanghi, white, kurta

Sajana Sanghi wearing Sunflower Kurta and Dhoti Pyajama

hina khan, cotton, white, kurta

Hina Khan wearing Mulmul Daisy White Kurta with Lace Garara

Not making this must-have shade as a part of your wardrobe is a crime that’s surely not pardonable so before any further adieu, have a quick sneak of white pieces from the Mulmul closet. 

Malaika Arora, white, cotton, kurta

Malaika Arora wearing Mulmul Daisy White Kurta with Lace Garara

"Happiness is when I receive my mulmul whites and get to wear them, which feels like mul against my skin ♥️"- Malaika Arora

gauhar khan, kurta, ramadan, kurta

Gauhar Khan wearing Mulmul Cotton Warm Glow Kurta with Warm Glow Palazzo

"This Ramadan I loved wearing my Indian outfits.♥️ Alhamdulilah for all his blessings! Last 6 rozas left. What para are u on? I'm on 28. Yayyyyy! #Ramadan2021

Wearing: Mulmul"Gauhar Khan


Tanya Maniktala wearing Mulmul Cotton Ivy Kurta with Double Lace Pants

Erica Fernandes wearing Lucia Kurta with Poppy Pants

Tisca Chopra in Mulmul Cotton Sunkissed Kurta with Sunkissed Pants

Mulmul has always strived to curate conscious and affordably luxe garments for the modern woman. And we firmly believe in the undeniable sartorial appeal of an embroidered kurta set in the colour white which is as essential as a LBD in your wardrobe.