Sewing threads of etiolated nostalgia, Mulmul stands as a flagbearer of honoring classic, timeless aesthetics. Sustainable luxury woven with ornate embroidery and an ethical design process sufficiently encapsulates the essence of Mulmul. Mulmul marries the old and new in an idyllic harmony to suit the needs of the bold and beautiful women of today. 

Mulmul's design director, Saumya Modi believes,
"Mulmul was founded to promulgate high-quality pret Indian wear, envisioning a shift in the urban Indian audience who had either moved to western wear or had restricted Indian wear to occasions only. Mulmul's philosophy is rooted in creating uniquely ethereal pieces of Indian craftsmanship with nuances of modernity. Our objective is to redefine affordable luxury without compromising on quality and style."